10mg E liquid

The 10mg strength is most commonly found as a nicotine salt. Nic salts are essentially the same as standard E-Liquid, just mixed with a different type of nicotine. Salts tend to be much smoother than standard ‘freebase’ liquid, giving less of a throat hit. You can read more about the differences between Nic Salts and freebase here if you wish. If you find standard liquid to be too harsh, nic salts are the way to go. This is our collection of 10mg Nic Salts, and ideal for the average smoker using 10-20 cigarettes a day. Be sure to check your device is suited to the PG/VG ratio of your liquid before buying. Nic salts are much more suitable for lower powered MTL (mouth to lung) devices.

£11.99
(£9.99 Excl. Tax)
Tickle Me Pink combines crisp apple, juicy berries and exotic guava into a fruity blend that’s both refreshing and indulgent. Available in a wide choice of strengths with both Regular Nicotine and Nic Salt options, it’s an excellent choice for those who enjoy bold fruit flavours with a tropical twist.
Brand OriginUK Multibuys2 for £20
£11.99
(£9.99 Excl. Tax)
Mexican Fried Ice Cream blends smooth vanilla ice cream with crunchy cereal, toasted nuts and coconut for a rich dessert-inspired flavour. Available with Regular Nicotine and Nic Salt options, it’s an indulgent choice for those who love creamy, nutty blends with a sweet twist.
Brand OriginUK Multibuys2 for £20
£11.99
(£9.99 Excl. Tax)
Green Envy blends juicy blackcurrant, zesty lime, absinthe spice and a cool menthol finish for a bold and refreshing flavour. Available in both Regular Nicotine and Nic Salt strengths, it’s an ideal choice for those who enjoy fruity blends with a herbal and icy twist.
Brand OriginUK Multibuys2 for £20
£11.99
(£9.99 Excl. Tax)
A bright, nostalgic lemonade uplifted with juicy mixed berries for a crisp, refreshing drink-inspired blend. Available with both Regular Nicotine and Nic Salt options to suit your preferred strength.
Brand OriginUK Multibuys2 for £20
£11.99
(£9.99 Excl. Tax)
Blue Lush combines the tangy sweetness of blue raspberry with an icy slushy finish, delivering a fruity and refreshing blend. Available in both Regular Nicotine and Nic Salt strengths, it’s a great option for fans of cool, berry-inspired flavours.
Brand OriginUK Multibuys2 for £20
£2.99
(£2.49 Excl. Tax)
A rich custard base paired with soft vanilla creates a smooth and creamy profile that’s both indulgent and familiar. Silky in texture and balanced in sweetness, it’s a flavour designed for those who enjoy a classic dessert done well. Available in 05mg, 10mg and 20mg nicotine strengths.
Brand OriginUK Multibuys4 for £10
£2.99
(£2.49 Excl. Tax)
Fluffy dough and glossy strawberry glaze meet in a smooth, indulgent donut profile. The berry note is bright and jammy, the pastry warm and softly sugared for a polished finish. A comforting choice for dessert lovers who enjoy clear fruit definition with bakery warmth. Available in 05mg, 10mg and 20mg nicotine strengths.
Brand OriginUK Multibuys4 for £10
£2.99
(£2.49 Excl. Tax)
Ripe strawberry meets velvety cheesecake and buttery biscuit for a classic dessert blend with polished balance. The fruit stays bright while the creamy centre adds plush depth, finishing on a warm crumb note. Ideal for bakery fans who enjoy vivid berry detail and a smooth, rounded profile. Available in 05mg, 10mg and 20mg nicotine strengths.
Brand OriginUK Multibuys4 for £10
£2.99
(£2.49 Excl. Tax)
Zesty lemon curd meets buttery shortcrust for a patisserie-style classic with bright citrus lift and a smooth, creamy centre. The finish is lightly glazed and warmly baked, ideal for dessert fans who enjoy clean, polished flavour. Available in 05mg, 10mg and 20mg strengths.
Brand OriginUK Multibuys4 for £10
£2.99
(£2.49 Excl. Tax)
Soft dough, silky vanilla cream and a light sugar dusting come together for a patisserie-style treat that’s smooth and satisfying. The flavour moves from warm pastry to velvety filling with a bright, sweet finish. A great choice for dessert fans who enjoy creamy profiles with a clean exhale. Available in 05mg, 10mg and 20mg nicotine strengths.
Brand OriginUK Multibuys4 for £10
£2.99
(£2.49 Excl. Tax)
A rich cheesecake base meets juicy blueberry compote and buttery biscuit crumble for a dessert classic with real depth. Smooth, creamy layers keep the palate satisfied while bright berry notes shine through. Ideal for bakery lovers who enjoy clear fruit definition and a velvety finish. Available in 05mg, 10mg and 20mg strengths.
Brand OriginUK Multibuys4 for £10
£2.99
(£2.49 Excl. Tax)
Sweet banana and rich caramel melt into a warm waffle backdrop for a moreish dessert profile with real depth. Plush fruit meets toasted bakery and silky sauce in a smooth, balanced blend. Ideal for those who enjoy indulgent flavours without fuss. Available in 05mg, 10mg and 20mg nicotine strengths.
Brand OriginUK Multibuys4 for £10
£11.99
(£9.99 Excl. Tax)
Apple Pie Nic Salt serves buttery pastry and crisp apple in perfect balance. It’s an easy all-day flavour for fans of bakery blends who enjoy clean fruit detail and a smooth finish. Available in 05mg, 10mg and 20mg strengths to suit your preference, this is a cosy, satisfying pick whenever you fancy a dessert classic.
Brand OriginUK Multibuys2 for £20
£3.49
(£2.91 Excl. Tax)
ZSJ-J10NS-BRLDI-10-TPD
In stock
Black Reloaded Ice features bold blackcurrant, cool menthol, and sharp aniseed with a crisp iced finish. Available in 5mg, 10mg, and 20mg nicotine strengths.
Brand OriginUK Multibuys3 for £9, 10 for £27
£3.49
(£2.91 Excl. Tax)
ZSJ-J10NS-VERI-10-TPD
In stock
Vermilion Ice combines sweet cherry, juicy red berries, and a cool menthol twist for a bold fruity Nic Salt blend. Available in 5mg, 10mg, and 20mg strengths.
Brand OriginUK Multibuys3 for £9, 10 for £27
£2.99
(£2.49 Excl. Tax)
Original Custard Nic Salt delivers the smooth taste of vanilla blended into a creamy custard base. Available in 10mg and 20mg strengths, it’s a rich and balanced dessert flavour designed for MTL devices. A comforting all-day option for those who enjoy a classic custard profile.
Brand OriginUK Multibuys5 For £10
£2.99
(£2.49 Excl. Tax)
Strawberry Banana Custard Nic Salt combines juicy strawberries with smooth banana, layered over a creamy custard base. Available in 10mg and 20mg strengths, it’s a dessert-inspired e-liquid that balances fruity freshness with indulgent sweetness. A flavourful choice for those who enjoy both fruit and custard profiles.
Brand OriginUK Multibuys5 For £10
£2.99
(£2.49 Excl. Tax)
Rhubarb Custard Nic Salt delivers the tangy kick of rhubarb blended with the smooth sweetness of creamy custard. Available in 10mg and 20mg strengths, it’s a bold yet comforting dessert flavour. A perfect option for those who like a balance of fruity sharpness and creamy indulgence.
Brand OriginUK Multibuys5 For £10
£2.99
(£2.49 Excl. Tax)
Creme Brulee Custard Nic Salt blends creamy custard with caramelised sugar for a smooth yet indulgent flavour. Available in 10mg and 20mg strengths, it’s a rich dessert-inspired e-liquid perfect for those who enjoy sweet, layered blends. A refined choice that captures the taste of the classic French pudding.
Brand OriginUK Multibuys5 For £10
£2.99
(£2.49 Excl. Tax)
Blackberry Custard Nic Salt blends juicy blackberries with a smooth custard finish. Available in 10mg and 20mg strengths, it’s a dessert-inspired mix that combines fruity brightness with creamy indulgence. A rich and satisfying choice for those who enjoy layered flavours.
Brand OriginUK Multibuys5 For £10
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