Vape Juice & E Liquid

What is E Liquid?

All our vape e-liquid is made from quality-assured ingredients and is TPD-compliant. We're proud of our massive flavour range, from Mother's Milk Suicide Bunny (if you're into strawberry milkshake) to the fruity-lovers' Ez Duz It On Ice by Ruthless.

E-liquid is made from propylene glycol, vegetable glycerin, and flavourings - you can opt in or out of nicotine. We stock 0mg nicotine e-liquid through to the popular 3mg and right up to 20mg. Most vapers go for a Shortfill E-liquid, throw in a nicotine shot, then shake 'n vape!

Our vape juice also comes in 5 types: Pre-Filled Pods, Disposable Vapes, Nic Salts, 10ml bottles, and larger Shortfill E-liquid bottles. Check out our best-sellers for a guaranteed flavour win.

What's A VG/PG Ratio?

Your e-liquid will come with a VG/PG ratio. That's the vegetable glycerin to propylene glycol ratio. In a nutshell, the higher the VG content, the smoother the vaping experience. The higher the PG content, the bigger the "throat hit." 

We recommended 60% VG or lower for starter kits using mouth to lung coils. For Sub-Ohm vaping, you'd be better off with a mix of 70% VG or higher.

RTL-J100LUSHIC-00-SF
Enjoy the exhilarating fusion of fruit and ice with Lush On Ice by Ruthless, featuring vibrant watermelon and tropical fruit flavours elevated by a frosty finish. This e-liquid is a delightful treat that refreshes and satisfies with every vape.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100PALE-00-SF
Pineapple Lemonade by Ruthless delivers a tropical refreshment like no other. Each vape is a splash of sweet pineapple mingled with zesty lemonade, providing a fruity and vibrant delight that's perfect for any moment that calls for a little extra sunshine.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
Out of stock
RTL-J100PALEIC-00-SF
Delve into the cool, crisp taste of Pineapple Lemonade On Ice, a masterful blend by Ruthless that delivers a fresh twist on traditional fruity beverages with a refreshing icy finish. It's a thrilling flavour adventure for those who appreciate a vivid, chilled vape.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100NRGDK-00-SF
Energy Drank by Ruthless encapsulates the thrilling flavours of an energy drink with its vibrant and fizzy fusion of sweet and tangy notes. It's an invigorating choice for those looking to amplify their vaping with an energetic twist.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100BEDK-00-SF
Berry Drank by Ruthless offers a tantalising blend of blueberry, blackcurrant, and boysenberry with a fizzy soda twist, perfect for those who enjoy vibrant, fruity flavours.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100CHDK-00-SF
Cherry Drank by Ruthless blends the dark, sweet taste of cherries with a fizzy soda twist, offering a flavour that is both rich and refreshing.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100FE-MAM-00-SF
Mango Madness | Freeze Edition by Ruthless eLiquid | 100ml Short Fill  - Are you still in search of the perfect icy mango eliquid? Let the madness end with this delicious blend of tropical fruit and menthol from Ruthless! When selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot 0mg • 100ml (120ml Bottle) - Out Of Date
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100SWMPIC-00-SF
Swamp Thang On Ice by Ruthless eLiquid | 100ml Short Fill  - In the days of our youth, we worked as ranchers. Although we eventually gave that up, we felt quite jolly to be ranchers at the time. If you're following us, you know exactly what green apple hard with a cool menthol candy Swamp Thang by Ruthless E-Liquid recreates.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100RAGE-00-SF
Rage by Ruthless eLiquid | 100ml Short Fill  - Sooth your Ruthless Rage with a pairing of sweet fruit juices by the OG's of delicious vape juice themselves. Ruthless have squeezed together a sensational, soft apple straight from the orchard with the irresistible taste of tropical mango, the faintest hint of Rage's smooth clouds is enough to make your mouth water...

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100DULCE-00-SF
Dulce De Tobacco by Ruthless eLiquid | 100ml Short Fill  - If you can imagine flavouring a rich custard with the essence of tobacco, you have an idea of what Ruthless E-Liquid set out to accomplish with Dulce de Tobacco. With notes of tobacco, condensed milk and caramel, this is a dessert e-liquid with a touch of complexity that you won't find elsewhere.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100SKIR-00-SF
Skir Skir On Ice by Ruthless eLiquid | 100ml Short Fill  - If you like your fruit served on ice, you're going to love Skir Skir on Ice by Ruthless E-Liquid. This juice features realistic apple and mango flavours paired with a touch of icy cool menthol.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100TROP-00-SF
Tropic Thunda by Ruthless eLiquid | 50ml & 100ml Short Fill  - Guava spends most of its time playing a side role in e-liquid. With Tropic Thunda by Ruthless E-Liquid, guava finally gets its chance to take centre stage. You'll also taste a delightful note of berries in this wonderfully tropical vape juice. When selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 50ml (60ml Bottle) 0mg • 50ml • Inc 1 x 18mg Shot 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100COFTO-00-SF
Coffee Tobacco by Ruthless eLiquid | 100ml Short Fill  - Coffee and cigarettes combine to form the quintessential rushed breakfast for smokers in a hurry. Though it isn't the healthiest breakfast in the world, you may look back on this times with a bit of nostalgia now that you're a former smoker. Coffee Tobacco by Ruthless takes you back to those days in vapour form.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100JNGFV-00-SF
Jungle Fever by Ruthless eLiquid | 100ml Short Fill - Nothing refreshes the palate quite like an e-liquid with a good blend of tropical flavours, and that's exactly what you've just found. Jungle Fever by Ruthess E-Liquid features a blend of mango, pineapple and citrus flavours that's tasty enough to make even the pickiest of vapers smile.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100GDIC-00-SF
Grape Drank On Ice by Ruthless eLiquid | 100ml Short Fill  - It's impossible to look at today's e-liquid selection and not notice that menthol has made a major comeback. Added to an e-liquid in the correct amount, menthol can make any e-liquid taste as though it's being served on ice without altering the e-liquid's base flavour. Case in point: Grape Drank on Ice by Ruthless E-Liquid. You've had plenty of grape soda e-liquids before, but you've never had one like this.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100RED-00-SF
Red by Ruthless eLiquid | 100ml Short Fill  - Ruthless and Gost got together to create Red, a fruity delight that you won't ever want to put down. This blend of mango, passion fruit and grapefruit has the perfect blend of sweet and sour notes. When Selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100GLD-00-SF
Gold  by Ruthless eLiquid | 100ml Short Fill  - Created out of a collaboration between Ruthless and Gost, Gold is a thin, crispy cookie infused with the essence of dark-roasted coffee beans. You'll love this e-liquid's hint of caramel on the exhale. When Selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100FE-WTR-00-SF
WTRMLN | Freeze Edition by Ruthless eLiquid | 100ml Short Fill  - If mouthwatering slices of delicious watermelon weren't refreshing enough, Ruthless hhave added an icy freeze to this sweet vape juice! When selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot 0mg • 100ml (120ml Bottle) - Out Of Date
£14.99
(£12.49 Excl. Tax)
Out of stock
RTL-J100FE-STR-00-SF
Strawberry | Freeze Edition by Ruthless eLiquid | 100ml Short Fill  - Ruthless are bringing together the sweet taste of summer and the icy depths of winter, you're going to love this sensational strawberry freeze! When selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100FE-JOO-00-SF
Joosie Red | Freeze Edition by Ruthless eLiquid | 100ml Short Fill  - Take a stroll through the orchard on a winter's morning, you'll find juicy red apples with a Ruthless icy blast to round off this delicious eliquid! When selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100FE-CHB-00-SF
Cherry Bomb | Freeze Edition by Ruthless eLiquid | 100ml Short Fill  - A Ruthless blast of tangy sweet cherries blended over ice, this fruity frozen flavour is the bomb! When selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100FE-BEB-00-SF
Berry Blast | Freeze Edition by Ruthless eLiquid | 100ml Short Fill  - Take your taste buds to the frozen forest, a tantalising blend of wild strawberry, deep blackberry and juicy blueberry eliquid with a Ruthless icy blast! When selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100FE-ICD-00-SF
Iced Out | Freeze Edition by Ruthless eLiquid | 100ml Short Fill  - Sometimes what you really need is a Ruthless blast of menthol vape juice to clear your senses, this icy blend is exactly that! When selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot 0mg • 100ml (120ml Bottle) - Out Of Date
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J10SLT-SKIR-10-TPD
Skir Skir On Ice Nic Salt by Ruthless eLiquid | 10ml Bottles - If you like your fruit served on ice, you're going to love Skir Skir on Ice by Ruthless E-Liquid. This juice features realistic apple and mango flavours paired with a touch of icy cool menthol.

Size:

10ml (1x10ml)
£3.98 £2.99
You save: £1.00 (£2.49 Excl. Tax)
In stock
RTL-J10SLT-TROP-20-TPD
Tropic Thunda Nic Salt by Ruthless eLiquid | 10ml Bottles - Guava spends most of its time playing a side role in e-liquid. With Tropic Thunda by Ruthless E-Liquid, guava finally gets its chance to take centre stage. You'll also taste a delightful note of berries in this wonderfully tropical vape juice.

Size:

10ml (1x10ml)
£3.98 £2.99
You save: £1.00 (£2.49 Excl. Tax)
Out of stock
RTL-J10SLT-RISE-20-TPD
Rise Nic Salt by Ruthless eLiquid | 10ml Bottles - Jackfruit -- it's not just a filling for vegan tacos any more! Rise by Ruthless E-Liquid is a tropical medley in which jackfruit joins forces with mango and lychee. Vape this one while pretending that you're drinking a tropical cocktail at the beach.

Size:

10ml (1x10ml)
£3.98 £1.99
You save: £1.99 (£1.66 Excl. Tax)
Out of stock
RTL-J10SLT-SLUR-20-TPD
Slurricane Nic Salt by Ruthless eLiquid | 10ml Bottles - Could any tropical e-liquid possibly be tastier than this one? Slurricane by Ruthless E-Liquid features a shamelessly fruity tropical blend of papaya, guava and peach flavours. Vape it early and often!

Size:

10ml (1x10ml)
£3.98
(£3.32 Excl. Tax)
In stock
RTL-J100PARA-00-SF
Paradize by Ruthless eLiquid | 100ml Short Fill  - When it comes to creating an enticing medley of sweet vape juice, Ruthless are the experts. Paradize is a blend of punchy citrus passion fruits in perfect harmony with smooth peaches and crisp orchard pears. Everybody has their own version of paradise but we wouldn't mind staying with Ruthless eliquid for the rest of our days!

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100SWMP-00-SF
Swamp Thang by Ruthless eLiquid |  100ml Short Fill  - In the days of our youth, we worked as ranchers. Although we eventually gave that up, we felt quite jolly to be ranchers at the time. If you're following us, you know exactly what green apple hard candy Swamp Thang by Ruthless E-Liquid recreates. When selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100SLUR-00-SF
Slurricane by Ruthless eLiquid | 100ml Short Fill - Could any tropical e-liquid possibly be tastier than this one? Slurricane by Ruthless E-Liquid features a shamelessly fruity tropical blend of papaya, guava and peach flavours. Vape it early and often!

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100RISE-00-SF
Rise by Ruthless eLiquid | 50ml & 100ml Short Fill  - Jackfruit -- it's not just a filling for vegan tacos any more! Rise by Ruthless E-Liquid is a tropical medley in which jackfruit joins forces with mango and lychee. Vape this one while pretending that you're drinking a tropical cocktail at the beach. When selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg. 

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100RISIC-00-SF
Rise On Ice by Ruthless eLiquid | 100ml Short Fill  - If you've tried the original Rise by Ruthless E-Liquid, you're probably already smitten by its unique blend of jackfruit, lychee and mango flavours. Now, it's time to add a bit of ice to that tasty tropical cocktail. Rise on Ice uses a bit of menthol to give you a cooling sensation that you'll love.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
Out of stock
RTL-J100GPDK-00-SF
Grape Drank by Ruthless eLiquid | 100ml Short Fill - As a soda flavour, there's nothing quite like grape. A great grape soda is pure and sweet with a lovely effervescence that makes your mouth tingle with anticipation of the next sip. Still looking for the perfect grape soda e-liquid? You won't find it until you try Grape Drank by Ruthless E-Liquid.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
Out of stock
RTL-J100EZD-00-WS
Ez Duz It by Ruthless eLiquid | 100ml Short Fill  - Don't you love the current trend of flavouring candy with real fruit juice rather than artificial flavours? That's what Ruthless has done with their famous EZ Does It e-liquid. With the flavour of hard candy made from real strawberries and watermelons, this is a fruity vape juice that you shouldn't miss.

Strength & Size:

0mg • 100ml • Inc 2 x 18mg Shot 0mg • 100ml (120ml Bottle)
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100EZI-00-SF
Ez Duz It On Ice by Ruthless eLiquid | 100ml Short Fill - Imagine taking some delicious strawberry and watermelon hard candies, crushing them into a fine powder and using them as a topping for a snowcone. It's a pretty wild idea for an e-liquid, and it's an idea that Ruthless has executed perfectly with EZ Duz It on Ice.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
Out of stock
RTL-J100ANTI-00-SF
Antidote On Ice by Ruthless eLiquid | 100ml Short Fill  - The tropics meet the orchard -- and fly to the arctic circle -- in Antidote on Ice by Ruthless E-Liquid. In this juice, you'll taste a yummy mix of blue raspberry and mango topped with a generous helping of crisp, cool menthol. When selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100STZY-00-SF
Strizzy by Ruthless eLiquid | 50ml & 100ml Short Fill  - A great fruity blend never gets old, and Strizzy by Ruthless E-Liquid is one juice that we could vape forever. Try its blend of strawberry, raspberry and kiwi -- we think you'll agree. When selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 50ml (60ml Bottle) 0mg • 50ml • Inc 1 x 18mg Shot 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J10SLT-GPDK-10-TPD
Grape Drank Nic Salt by Ruthless eLiquid | 10ml Bottles - As a soda flavour, there's nothing quite like grape. A great grape soda is pure and sweet with a lovely effervescence that makes your mouth tingle with anticipation of the next sip. Still looking for the perfect grape soda e-liquid? You won't find it until you try Grape Drank by Ruthless E-Liquid.

Size:

10ml (1x10ml)
£3.98
(£3.32 Excl. Tax)
Out of stock
Filter by:
Nicotine Type
Product Type
Strength(s) In Stock
Brand (1)
    Show all (310)
Juice Mix VG/PG
    Show all (18)
Flavour Groups
    Show all (24)
Flavour Notes
    Show all (232)
Brand Origin
Pack Size
    Show all (11)