Vape Juice & E Liquid

What is E Liquid?

All our vape e-liquid is made from quality-assured ingredients and is TPD-compliant. We're proud of our massive flavour range, from Mother's Milk Suicide Bunny (if you're into strawberry milkshake) to the fruity-lovers' Ez Duz It On Ice by Ruthless.

E-liquid is made from propylene glycol, vegetable glycerin, and flavourings - you can opt in or out of nicotine. We stock 0mg nicotine e-liquid through to the popular 3mg and right up to 20mg. Most vapers go for a Shortfill E-liquid, throw in a nicotine shot, then shake 'n vape!

Our vape juice also comes in 5 types: Pre-Filled Pods, Disposable Vapes, Nic Salts, 10ml bottles, and larger Shortfill E-liquid bottles. Check out our best-sellers for a guaranteed flavour win.

What's A VG/PG Ratio?

Your e-liquid will come with a VG/PG ratio. That's the vegetable glycerin to propylene glycol ratio. In a nutshell, the higher the VG content, the smoother the vaping experience. The higher the PG content, the bigger the "throat hit." 

We recommended 60% VG or lower for starter kits using mouth to lung coils. For Sub-Ohm vaping, you'd be better off with a mix of 70% VG or higher.

RTL-J100FE-BEB-00-SF
Berry Blast | Freeze Edition by Ruthless eLiquid | 100ml Short Fill  - Take your taste buds to the frozen forest, a tantalising blend of wild strawberry, deep blackberry and juicy blueberry eliquid with a Ruthless icy blast! When selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot 0mg • 100ml (120ml Bottle) - Out Of Date
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100RAGE-00-SF
Rage by Ruthless eLiquid | 100ml Short Fill  - Sooth your Ruthless Rage with a pairing of sweet fruit juices by the OG's of delicious vape juice themselves. Ruthless have squeezed together a sensational, soft apple straight from the orchard with the irresistible taste of tropical mango, the faintest hint of Rage's smooth clouds is enough to make your mouth water...

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100SKIR-00-SF
Skir Skir On Ice by Ruthless eLiquid | 100ml Short Fill  - If you like your fruit served on ice, you're going to love Skir Skir on Ice by Ruthless E-Liquid. This juice features realistic apple and mango flavours paired with a touch of icy cool menthol.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot 0mg • 100ml (120ml Bottle) - Out Of Date
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100PARA-00-SF
Paradize by Ruthless eLiquid | 100ml Short Fill  - When it comes to creating an enticing medley of sweet vape juice, Ruthless are the experts. Paradize is a blend of punchy citrus passion fruits in perfect harmony with smooth peaches and crisp orchard pears. Everybody has their own version of paradise but we wouldn't mind staying with Ruthless eliquid for the rest of our days!

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100STZY-00-SF
Strizzy by Ruthless eLiquid | 50ml & 100ml Short Fill  - A great fruity blend never gets old, and Strizzy by Ruthless E-Liquid is one juice that we could vape forever. Try its blend of strawberry, raspberry and kiwi -- we think you'll agree. When selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 50ml (60ml Bottle) 0mg • 50ml • Inc 1 x 18mg Shot 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100COFTO-00-SF
Coffee Tobacco by Ruthless eLiquid | 100ml Short Fill  - Coffee and cigarettes combine to form the quintessential rushed breakfast for smokers in a hurry. Though it isn't the healthiest breakfast in the world, you may look back on this times with a bit of nostalgia now that you're a former smoker. Coffee Tobacco by Ruthless takes you back to those days in vapour form.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100JNGFV-00-SF
Jungle Fever by Ruthless eLiquid | 100ml Short Fill - Nothing refreshes the palate quite like an e-liquid with a good blend of tropical flavours, and that's exactly what you've just found. Jungle Fever by Ruthess E-Liquid features a blend of mango, pineapple and citrus flavours that's tasty enough to make even the pickiest of vapers smile.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
Out of stock
RTL-J100RISIC-00-SF
Rise On Ice by Ruthless eLiquid | 100ml Short Fill  - If you've tried the original Rise by Ruthless E-Liquid, you're probably already smitten by its unique blend of jackfruit, lychee and mango flavours. Now, it's time to add a bit of ice to that tasty tropical cocktail. Rise on Ice uses a bit of menthol to give you a cooling sensation that you'll love.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100GDIC-00-SF
Grape Drank On Ice by Ruthless eLiquid | 100ml Short Fill  - It's impossible to look at today's e-liquid selection and not notice that menthol has made a major comeback. Added to an e-liquid in the correct amount, menthol can make any e-liquid taste as though it's being served on ice without altering the e-liquid's base flavour. Case in point: Grape Drank on Ice by Ruthless E-Liquid. You've had plenty of grape soda e-liquids before, but you've never had one like this.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100SWMP-00-SF
Swamp Thang by Ruthless eLiquid |  100ml Short Fill  - In the days of our youth, we worked as ranchers. Although we eventually gave that up, we felt quite jolly to be ranchers at the time. If you're following us, you know exactly what green apple hard candy Swamp Thang by Ruthless E-Liquid recreates. When selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
Out of stock
RTL-J100ANTI-00-SF
Antidote On Ice by Ruthless eLiquid | 100ml Short Fill  - The tropics meet the orchard -- and fly to the arctic circle -- in Antidote on Ice by Ruthless E-Liquid. In this juice, you'll taste a yummy mix of blue raspberry and mango topped with a generous helping of crisp, cool menthol. When selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100RED-00-SF
Red by Ruthless eLiquid | 100ml Short Fill  - Ruthless and Gost got together to create Red, a fruity delight that you won't ever want to put down. This blend of mango, passion fruit and grapefruit has the perfect blend of sweet and sour notes. When Selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100GLD-00-SF
Gold  by Ruthless eLiquid | 100ml Short Fill  - Created out of a collaboration between Ruthless and Gost, Gold is a thin, crispy cookie infused with the essence of dark-roasted coffee beans. You'll love this e-liquid's hint of caramel on the exhale. When Selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100FE-WTR-00-SF
WTRMLN | Freeze Edition by Ruthless eLiquid | 100ml Short Fill  - If mouthwatering slices of delicious watermelon weren't refreshing enough, Ruthless hhave added an icy freeze to this sweet vape juice! When selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot 0mg • 100ml (120ml Bottle) - Out Of Date
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100FE-JOO-00-SF
Joosie Red | Freeze Edition by Ruthless eLiquid | 100ml Short Fill  - Take a stroll through the orchard on a winter's morning, you'll find juicy red apples with a Ruthless icy blast to round off this delicious eliquid! When selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot 0mg • 100ml (120ml Bottle) - Out Of Date
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100FE-ICD-00-SF
Iced Out | Freeze Edition by Ruthless eLiquid | 100ml Short Fill  - Sometimes what you really need is a Ruthless blast of menthol vape juice to clear your senses, this icy blend is exactly that! When selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100FE-CHB-00-SF
Cherry Bomb | Freeze Edition by Ruthless eLiquid | 100ml Short Fill  - A Ruthless blast of tangy sweet cherries blended over ice, this fruity frozen flavour is the bomb! When selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
Out of stock
Save 67%
RTL-J100SKIR-00-OOD
Skir Skir On Ice by Ruthless eLiquid | 50ml & 100ml Short Fill  - If you like your fruit served on ice, you're going to love Skir Skir on Ice by Ruthless E-Liquid. This juice features realistic apple and mango flavours paired with a touch of icy cool menthol. When selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg. 

Strength & Size:

0mg • 100ml (120ml Bottle) - Out Of Date 0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£13.98 £4.66
You save: £9.32 (£3.88 Excl. Tax)
In stock
RTL-J100FE-STR-00-SF
Strawberry | Freeze Edition by Ruthless eLiquid | 100ml Short Fill  - Ruthless are bringing together the sweet taste of summer and the icy depths of winter, you're going to love this sensational strawberry freeze! When selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100FE-MAM-00-SF
Mango Madness | Freeze Edition by Ruthless eLiquid | 100ml Short Fill  - Are you still in search of the perfect icy mango eliquid? Let the madness end with this delicious blend of tropical fruit and menthol from Ruthless! When selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot 0mg • 100ml (120ml Bottle) - Out Of Date
£14.99
(£12.49 Excl. Tax)
In stock
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