Vape Juice & E Liquid

What is E Liquid?

All our vape e-liquid is made from quality-assured ingredients and is TPD-compliant. We're proud of our massive flavour range, from Mother's Milk Suicide Bunny (if you're into strawberry milkshake) to the fruity-lovers' Ez Duz It On Ice by Ruthless.

E-liquid is made from propylene glycol, vegetable glycerin, and flavourings - you can opt in or out of nicotine. We stock 0mg nicotine e-liquid through to the popular 3mg and right up to 20mg. Most vapers go for a Shortfill E-liquid, throw in a nicotine shot, then shake 'n vape!

Our vape juice also comes in 5 types: Pre-Filled Pods, Disposable Vapes, Nic Salts, 10ml bottles, and larger Shortfill E-liquid bottles. Check out our best-sellers for a guaranteed flavour win.

What's A VG/PG Ratio?

Your e-liquid will come with a VG/PG ratio. That's the vegetable glycerin to propylene glycol ratio. In a nutshell, the higher the VG content, the smoother the vaping experience. The higher the PG content, the bigger the "throat hit." 

We recommended 60% VG or lower for starter kits using mouth to lung coils. For Sub-Ohm vaping, you'd be better off with a mix of 70% VG or higher.

RTL-J10BS-SWTI-10-TPD
Swamp Thang On Ice delivers the crisp tang of sour apple candy with a frosty menthol twist. Available in 10mg and 20mg strengths, this refreshing blend combines sweet, sour, and cool notes for a uniquely satisfying flavour.

Strength & Size:

10mg • 10ml 20mg • 10ml
£3.48
(£2.90 Excl. Tax)
In stock
RTL-J10BS-MELI-10-TPD
Melon On Ice delivers the juicy sweetness of watermelon and melon, finished with a cooling menthol breeze. Available in 10mg and 20mg strengths, this tropical blend offers a perfectly balanced and refreshing flavour experience.

Strength & Size:

10mg • 10ml 20mg • 10ml
£3.48
(£2.90 Excl. Tax)
In stock
RTL-J10BS-ISBR-10-TPD
Island Breeze On Ice combines the sweet flavours of pineapple and mango with tangy citrus and a cooling menthol finish. Available in 10mg and 20mg strengths, this tropical blend is a perfect choice for a refreshing fruity escape.

Strength & Size:

10mg • 10ml 20mg • 10ml
£3.48
(£2.90 Excl. Tax)
In stock
RTL-J10BS-GRPI-10-TPD
Grape Drank On Ice combines the sweetness of grape soda with a cool menthol finish. Available in 10mg and 20mg strengths, this fizzy, fruity blend is a refreshing and indulgent choice for grape lovers.

Strength & Size:

10mg • 10ml 20mg • 10ml
£3.48
(£2.90 Excl. Tax)
In stock
RTL-J10BS-EZDUI-10-TPD
Ez Duz It On Ice blends the sweetness of strawberries with the refreshing juiciness of watermelon, finished with an icy menthol chill. Available in 10mg and 20mg strengths, this tropical and fruity flavour is a perfect choice for a revitalising vape.

Strength & Size:

10mg • 10ml 20mg • 10ml
£3.48
(£2.90 Excl. Tax)
In stock
RTL-J10BS-CRYI-10-TPD
Cherry On Ice combines the bold sweetness of ripe cherries with a refreshing menthol chill. Available in 10mg and 20mg strengths, this fruity and frosty blend is a perfect choice for those seeking a rich and revitalising flavour.

Strength & Size:

10mg • 10ml 20mg • 10ml
£3.48
(£2.90 Excl. Tax)
In stock
RTL-J10BS-BRFU-10-TPD
Berry Fusion On Ice delivers a vibrant mix of sweet berries and zesty lemon with a crisp menthol finish. Available in 10mg and 20mg strengths, this refreshing blend is perfect for fans of fruity and citrusy flavours.

Strength & Size:

10mg • 10ml 20mg • 10ml
£3.48
(£2.90 Excl. Tax)
In stock
RTL-J10BS-BLRI-10-TPD
Blue Rasp On Ice combines the sweetness of blueberries with the tanginess of raspberries, finished with a frosty menthol chill. Available in 10mg and 20mg strengths, this berry blend delivers a smooth and refreshing flavour.

Strength & Size:

10mg • 10ml 20mg • 10ml
£3.48
(£2.90 Excl. Tax)
In stock
RTL-J10BS-BLKI-10-TPD
Blackcurrant On Ice combines the rich sweetness of ripe blackcurrants with a crisp menthol finish. Available in 10mg and 20mg strengths, this fruity and frosty e-liquid delivers a perfectly balanced, invigorating flavour profile.

Strength & Size:

10mg • 10ml 20mg • 10ml
£3.48
(£2.90 Excl. Tax)
In stock
RTL-J10BS-BLCI-10-TPD
Blue Cran On Ice combines the juicy sweetness of blueberries with the tangy sharpness of cranberries, finished with a refreshing menthol chill. Available in 10mg and 20mg nicotine strengths, it offers a fruity, frosty profile that’s perfectly balanced and utterly refreshing.

Strength & Size:

10mg • 10ml 20mg • 10ml
£3.48
(£2.90 Excl. Tax)
In stock
RTL-J10BS-BANI-10-TPD
Banana On Ice delivers a smooth and creamy banana flavour paired with an icy menthol twist. Available in 10mg and 20mg nicotine strengths, this fruity yet refreshing blend provides a perfectly balanced and unique taste sensation.

Strength & Size:

10mg • 10ml 20mg • 10ml
£3.48
(£2.90 Excl. Tax)
In stock
RTL-J10BS-ARCO-10-TPD
Savour the chilled refreshment of Arctic Cola On Ice, a 10ml Nic Salt E-liquid by Ruthless. Available in 10mg and 20mg strengths, this blend combines the sweet, tangy taste of cola with a frosty menthol finish for a crisp, revitalising flavour.

Strength & Size:

10mg • 10ml 20mg • 10ml
£3.48
(£2.90 Excl. Tax)
In stock
RTL-J100LUSHIC-00-SF
Enjoy the exhilarating fusion of fruit and ice with Lush On Ice by Ruthless, featuring vibrant watermelon and tropical fruit flavours elevated by a frosty finish. This e-liquid is a delightful treat that refreshes and satisfies with every vape.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
Out of stock
RTL-J100PALE-00-SF
Pineapple Lemonade by Ruthless delivers a tropical refreshment like no other. Each vape is a splash of sweet pineapple mingled with zesty lemonade, providing a fruity and vibrant delight that's perfect for any moment that calls for a little extra sunshine.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
Out of stock
RTL-J100PALEIC-00-WS
Delve into the cool, crisp taste of Pineapple Lemonade On Ice, a masterful blend by Ruthless that delivers a fresh twist on traditional fruity beverages with a refreshing icy finish. It's a thrilling flavour adventure for those who appreciate a vivid, chilled vape.

Strength & Size:

0mg • 100ml • Inc 2 x 18mg Shot 0mg • 100ml (120ml Bottle)
£14.99
(£12.49 Excl. Tax)
Out of stock
RTL-J100NRGDK-00-SF
Energy Drank by Ruthless encapsulates the thrilling flavours of an energy drink with its vibrant and fizzy fusion of sweet and tangy notes. It's an invigorating choice for those looking to amplify their vaping with an energetic twist.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100MADK-00-SF
Embark on a tropical adventure with Mango Drank by Ruthless, where the lush sweetness of mango blends flawlessly with an exhilarating soda fizz. This unique concoction is designed to provide a vibrant, full-flavoured and refreshing hit, ideal for those who enjoy an invigorating vaping sensation with a twist.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot 0mg • 100ml (120ml Bottle) - Out Of Date
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100BEDK-00-SF
Berry Drank by Ruthless offers a tantalising blend of blueberry, blackcurrant, and boysenberry with a fizzy soda twist, perfect for those who enjoy vibrant, fruity flavours.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100CHDK-00-SF
Cherry Drank by Ruthless blends the dark, sweet taste of cherries with a fizzy soda twist, offering a flavour that is both rich and refreshing.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
Save 64%
RTL-J100FE-WTR-00-SF-OOD
WTRMLN | Freeze Edition by Ruthless eLiquid | 100ml Short Fill  - If mouthwatering slices of delicious watermelon weren't refreshing enough, Ruthless hhave added an icy freeze to this sweet vape juice! When selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg.

Strength & Size:

0mg • 100ml (120ml Bottle) - Out Of Date 0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£13.98 £4.99
You save: £8.99 (£4.16 Excl. Tax)
In stock
Show another 20 products
Filter by:
Nicotine Type
Product Type
Strength(s) In Stock
Brand (1)
    Show all (310)
Juice Mix VG/PG
    Show all (18)
Flavour Groups
    Show all (24)
Flavour Notes
    Show all (233)
Brand Origin
Pack Size
    Show all (12)