Vape Juice & E Liquid

What is E Liquid?

All our vape e-liquid is made from quality-assured ingredients and is TPD-compliant. We're proud of our massive flavour range, from Mother's Milk Suicide Bunny (if you're into strawberry milkshake) to the fruity-lovers' Ez Duz It On Ice by Ruthless.

E-liquid is made from propylene glycol, vegetable glycerin, and flavourings - you can opt in or out of nicotine. We stock 0mg nicotine e-liquid through to the popular 3mg and right up to 20mg. Most vapers go for a Shortfill E-liquid, throw in a nicotine shot, then shake 'n vape!

Our vape juice also comes in 5 types: Pre-Filled Pods, Disposable Vapes, Nic Salts, 10ml bottles, and larger Shortfill E-liquid bottles. Check out our best-sellers for a guaranteed flavour win.

What's A VG/PG Ratio?

Your e-liquid will come with a VG/PG ratio. That's the vegetable glycerin to propylene glycol ratio. In a nutshell, the higher the VG content, the smoother the vaping experience. The higher the PG content, the bigger the "throat hit." 

We recommended 60% VG or lower for starter kits using mouth to lung coils. For Sub-Ohm vaping, you'd be better off with a mix of 70% VG or higher.

£14.99
(£12.49 Excl. Tax)
WTRMLN | Freeze Edition by Ruthless eLiquid | 100ml Short Fill  - If mouthwatering slices of delicious watermelon weren't refreshing enough, Ruthless hhave added an icy freeze to this sweet vape juice! When selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg.
Brand OriginUSA Product TypeShortfill E Liquids
£3.98 £2.99
(£2.49 Excl. Tax)
RTL-J10SLT-TROP-20-TPD
In stock
Tropic Thunda Nic Salt by Ruthless eLiquid | 10ml Bottles - Guava spends most of its time playing a side role in e-liquid. With Tropic Thunda by Ruthless E-Liquid, guava finally gets its chance to take centre stage. You'll also taste a delightful note of berries in this wonderfully tropical vape juice.
Brand OriginUK Product Type10ml E Liquids
£14.99
(£12.49 Excl. Tax)
Tropic Thunda by Ruthless eLiquid | 50ml & 100ml Short Fill  - Guava spends most of its time playing a side role in e-liquid. With Tropic Thunda by Ruthless E-Liquid, guava finally gets its chance to take centre stage. You'll also taste a delightful note of berries in this wonderfully tropical vape juice. When selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg.
Brand OriginUSA Product TypeShortfill E Liquids
£14.99
(£12.49 Excl. Tax)
Swamp Thang On Ice by Ruthless eLiquid | 100ml Short Fill  - In the days of our youth, we worked as ranchers. Although we eventually gave that up, we felt quite jolly to be ranchers at the time. If you're following us, you know exactly what green apple hard with a cool menthol candy Swamp Thang by Ruthless E-Liquid recreates.
Brand OriginUSA Product TypeShortfill E Liquids
£14.99
(£12.49 Excl. Tax)
RTL-J100SWMP-00-SF
Out of stock
Swamp Thang by Ruthless eLiquid |  100ml Short Fill  - In the days of our youth, we worked as ranchers. Although we eventually gave that up, we felt quite jolly to be ranchers at the time. If you're following us, you know exactly what green apple hard candy Swamp Thang by Ruthless E-Liquid recreates. When selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg.
Brand OriginUSA Product TypeShortfill E Liquids
£14.99
(£12.49 Excl. Tax)
Strizzy by Ruthless eLiquid | 50ml & 100ml Short Fill  - A great fruity blend never gets old, and Strizzy by Ruthless E-Liquid is one juice that we could vape forever. Try its blend of strawberry, raspberry and kiwi -- we think you'll agree. When selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg.
Brand OriginUSA Product TypeShortfill E Liquids
£14.99
(£12.49 Excl. Tax)
Strawberry | Freeze Edition by Ruthless eLiquid | 100ml Short Fill  - Ruthless are bringing together the sweet taste of summer and the icy depths of winter, you're going to love this sensational strawberry freeze! When selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg.
Brand OriginUSA Product TypeShortfill E Liquids
£3.98
(£3.32 Excl. Tax)
RTL-J10SLT-SLUR-20-TPD
In stock
Slurricane Nic Salt by Ruthless eLiquid | 10ml Bottles - Could any tropical e-liquid possibly be tastier than this one? Slurricane by Ruthless E-Liquid features a shamelessly fruity tropical blend of papaya, guava and peach flavours. Vape it early and often!
Brand OriginUK Product Type10ml E Liquids
£14.99
(£12.49 Excl. Tax)
Slurricane by Ruthless eLiquid | 100ml Short Fill - Could any tropical e-liquid possibly be tastier than this one? Slurricane by Ruthless E-Liquid features a shamelessly fruity tropical blend of papaya, guava and peach flavours. Vape it early and often!
Brand OriginUSA Product TypeShortfill E Liquids
£3.98 £2.99
(£2.49 Excl. Tax)
Skir Skir On Ice Nic Salt by Ruthless eLiquid | 10ml Bottles - If you like your fruit served on ice, you're going to love Skir Skir on Ice by Ruthless E-Liquid. This juice features realistic apple and mango flavours paired with a touch of icy cool menthol.
Brand OriginUK Product Type10ml E Liquids
£14.99
(£12.49 Excl. Tax)
Skir Skir On Ice by Ruthless eLiquid | 100ml Short Fill  - If you like your fruit served on ice, you're going to love Skir Skir on Ice by Ruthless E-Liquid. This juice features realistic apple and mango flavours paired with a touch of icy cool menthol.
Brand OriginUSA Product TypeShortfill E Liquids
£14.99
(£12.49 Excl. Tax)
Rise On Ice by Ruthless eLiquid | 100ml Short Fill  - If you've tried the original Rise by Ruthless E-Liquid, you're probably already smitten by its unique blend of jackfruit, lychee and mango flavours. Now, it's time to add a bit of ice to that tasty tropical cocktail. Rise on Ice uses a bit of menthol to give you a cooling sensation that you'll love.
Brand OriginUSA Product TypeShortfill E Liquids
£3.98 £1.99
(£1.66 Excl. Tax)
RTL-J10SLT-RISE-20-TPD
Out of stock
Rise Nic Salt by Ruthless eLiquid | 10ml Bottles - Jackfruit -- it's not just a filling for vegan tacos any more! Rise by Ruthless E-Liquid is a tropical medley in which jackfruit joins forces with mango and lychee. Vape this one while pretending that you're drinking a tropical cocktail at the beach.
Brand OriginUK Product Type10ml E Liquids
£14.99
(£12.49 Excl. Tax)
RTL-J100RISE-00-SF
In stock
Rise by Ruthless eLiquid | 50ml & 100ml Short Fill  - Jackfruit -- it's not just a filling for vegan tacos any more! Rise by Ruthless E-Liquid is a tropical medley in which jackfruit joins forces with mango and lychee. Vape this one while pretending that you're drinking a tropical cocktail at the beach. When selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg. 
Brand OriginUSA Product TypeShortfill E Liquids
£14.99
(£12.49 Excl. Tax)
RTL-J100RED-00-SF
Out of stock
Red by Ruthless eLiquid | 100ml Short Fill  - Ruthless and Gost got together to create Red, a fruity delight that you won't ever want to put down. This blend of mango, passion fruit and grapefruit has the perfect blend of sweet and sour notes. When Selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg.
Brand OriginUSA Product TypeShortfill E Liquids
£14.99
(£12.49 Excl. Tax)
Rage by Ruthless eLiquid | 100ml Short Fill  - Sooth your Ruthless Rage with a pairing of sweet fruit juices by the OG's of delicious vape juice themselves. Ruthless have squeezed together a sensational, soft apple straight from the orchard with the irresistible taste of tropical mango, the faintest hint of Rage's smooth clouds is enough to make your mouth water...
Brand OriginUSA Product TypeShortfill E Liquids
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