Vape Juice & E Liquid

What is E Liquid?

All our vape e-liquid is made from quality-assured ingredients and is TPD-compliant. We're proud of our massive flavour range, from Mother's Milk Suicide Bunny (if you're into strawberry milkshake) to the fruity-lovers' Ez Duz It On Ice by Ruthless.

E-liquid is made from propylene glycol, vegetable glycerin, and flavourings - you can opt in or out of nicotine. We stock 0mg nicotine e-liquid through to the popular 3mg and right up to 20mg. Most vapers go for a Shortfill E-liquid, throw in a nicotine shot, then shake 'n vape!

Our vape juice also comes in 5 types: Pre-Filled Pods, Disposable Vapes, Nic Salts, 10ml bottles, and larger Shortfill E-liquid bottles. Check out our best-sellers for a guaranteed flavour win.

What's A VG/PG Ratio?

Your e-liquid will come with a VG/PG ratio. That's the vegetable glycerin to propylene glycol ratio. In a nutshell, the higher the VG content, the smoother the vaping experience. The higher the PG content, the bigger the "throat hit." 

We recommended 60% VG or lower for starter kits using mouth to lung coils. For Sub-Ohm vaping, you'd be better off with a mix of 70% VG or higher.

RTL-J10SLT-TROP-20-TPD
Tropic Thunda Nic Salt by Ruthless eLiquid | 10ml Bottles - Guava spends most of its time playing a side role in e-liquid. With Tropic Thunda by Ruthless E-Liquid, guava finally gets its chance to take centre stage. You'll also taste a delightful note of berries in this wonderfully tropical vape juice.

Size:

10ml (1x10ml)
£3.98 £2.99
You save: £1.00 (£2.49 Excl. Tax)
In stock
RTL-J10SLT-SKIR-10-TPD
Skir Skir On Ice Nic Salt by Ruthless eLiquid | 10ml Bottles - If you like your fruit served on ice, you're going to love Skir Skir on Ice by Ruthless E-Liquid. This juice features realistic apple and mango flavours paired with a touch of icy cool menthol.

Size:

10ml (1x10ml)
£3.98 £2.99
You save: £1.00 (£2.49 Excl. Tax)
In stock
RTL-J10SLT-GPDK-10-TPD
Grape Drank Nic Salt by Ruthless eLiquid | 10ml Bottles - As a soda flavour, there's nothing quite like grape. A great grape soda is pure and sweet with a lovely effervescence that makes your mouth tingle with anticipation of the next sip. Still looking for the perfect grape soda e-liquid? You won't find it until you try Grape Drank by Ruthless E-Liquid.

Size:

10ml (1x10ml)
£3.98
(£3.32 Excl. Tax)
In stock
RTL-J10SLT-SLUR-20-TPD
Slurricane Nic Salt by Ruthless eLiquid | 10ml Bottles - Could any tropical e-liquid possibly be tastier than this one? Slurricane by Ruthless E-Liquid features a shamelessly fruity tropical blend of papaya, guava and peach flavours. Vape it early and often!

Size:

10ml (1x10ml)
£3.98
(£3.32 Excl. Tax)
In stock
RTL-J10SLT-RISE-20-TPD
Rise Nic Salt by Ruthless eLiquid | 10ml Bottles - Jackfruit -- it's not just a filling for vegan tacos any more! Rise by Ruthless E-Liquid is a tropical medley in which jackfruit joins forces with mango and lychee. Vape this one while pretending that you're drinking a tropical cocktail at the beach.

Size:

10ml (1x10ml)
£3.98 £1.99
You save: £1.99 (£1.66 Excl. Tax)
Out of stock
Save 67%
RTL-J100SKIR-00-OOD
Skir Skir On Ice by Ruthless eLiquid | 50ml & 100ml Short Fill  - If you like your fruit served on ice, you're going to love Skir Skir on Ice by Ruthless E-Liquid. This juice features realistic apple and mango flavours paired with a touch of icy cool menthol. When selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg. 

Strength & Size:

0mg • 100ml (120ml Bottle) - Out Of Date 0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£13.98 £4.66
You save: £9.32 (£3.88 Excl. Tax)
In stock
RTL-J100FE-JOO-00-SF
Joosie Red | Freeze Edition by Ruthless eLiquid | 100ml Short Fill  - Take a stroll through the orchard on a winter's morning, you'll find juicy red apples with a Ruthless icy blast to round off this delicious eliquid! When selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot 0mg • 100ml (120ml Bottle) - Out Of Date
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100FE-WTR-00-SF-OOD
WTRMLN | Freeze Edition by Ruthless eLiquid | 100ml Short Fill  - If mouthwatering slices of delicious watermelon weren't refreshing enough, Ruthless hhave added an icy freeze to this sweet vape juice! When selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg.

Strength & Size:

0mg • 100ml (120ml Bottle) - Out Of Date 0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100FE-BEB-00-SF
Berry Blast | Freeze Edition by Ruthless eLiquid | 100ml Short Fill  - Take your taste buds to the frozen forest, a tantalising blend of wild strawberry, deep blackberry and juicy blueberry eliquid with a Ruthless icy blast! When selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot 0mg • 100ml (120ml Bottle) - Out Of Date
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100STZY-00-SF
Strizzy by Ruthless eLiquid | 50ml & 100ml Short Fill  - A great fruity blend never gets old, and Strizzy by Ruthless E-Liquid is one juice that we could vape forever. Try its blend of strawberry, raspberry and kiwi -- we think you'll agree. When selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 50ml (60ml Bottle) 0mg • 50ml • Inc 1 x 18mg Shot 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J50TROP-00-SF
Tropic Thunda by Ruthless eLiquid | 50ml & 100ml Short Fill  - Guava spends most of its time playing a side role in e-liquid. With Tropic Thunda by Ruthless E-Liquid, guava finally gets its chance to take centre stage. You'll also taste a delightful note of berries in this wonderfully tropical vape juice. When selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg.

Strength & Size:

0mg • 50ml (60ml Bottle) 0mg • 50ml • Inc 1 x 18mg Shot 0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£9.98
(£8.32 Excl. Tax)
Out of stock
RTL-J100SLUR-00-SF
Slurricane by Ruthless eLiquid | 100ml Short Fill - Could any tropical e-liquid possibly be tastier than this one? Slurricane by Ruthless E-Liquid features a shamelessly fruity tropical blend of papaya, guava and peach flavours. Vape it early and often!

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
Out of stock
RTL-J100RISE-00-SF
Rise by Ruthless eLiquid | 50ml & 100ml Short Fill  - Jackfruit -- it's not just a filling for vegan tacos any more! Rise by Ruthless E-Liquid is a tropical medley in which jackfruit joins forces with mango and lychee. Vape this one while pretending that you're drinking a tropical cocktail at the beach. When selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg. 

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100GPDK-00-SF
Grape Drank by Ruthless eLiquid | 100ml Short Fill - As a soda flavour, there's nothing quite like grape. A great grape soda is pure and sweet with a lovely effervescence that makes your mouth tingle with anticipation of the next sip. Still looking for the perfect grape soda e-liquid? You won't find it until you try Grape Drank by Ruthless E-Liquid.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100EZD-00-SF
Ez Duz It by Ruthless eLiquid | 100ml Short Fill  - Don't you love the current trend of flavouring candy with real fruit juice rather than artificial flavours? That's what Ruthless has done with their famous EZ Does It e-liquid. With the flavour of hard candy made from real strawberries and watermelons, this is a fruity vape juice that you shouldn't miss.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100EZI-00-SF
Ez Duz It On Ice by Ruthless eLiquid | 100ml Short Fill - Imagine taking some delicious strawberry and watermelon hard candies, crushing them into a fine powder and using them as a topping for a snowcone. It's a pretty wild idea for an e-liquid, and it's an idea that Ruthless has executed perfectly with EZ Duz It on Ice.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100SKIR-00-SF
Skir Skir On Ice by Ruthless eLiquid | 100ml Short Fill  - If you like your fruit served on ice, you're going to love Skir Skir on Ice by Ruthless E-Liquid. This juice features realistic apple and mango flavours paired with a touch of icy cool menthol.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot 0mg • 100ml (120ml Bottle) - Out Of Date
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100COFTO-00-SF
Coffee Tobacco by Ruthless eLiquid | 100ml Short Fill  - Coffee and cigarettes combine to form the quintessential rushed breakfast for smokers in a hurry. Though it isn't the healthiest breakfast in the world, you may look back on this times with a bit of nostalgia now that you're a former smoker. Coffee Tobacco by Ruthless takes you back to those days in vapour form.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100DULCE-00-SF
Dulce De Tobacco by Ruthless eLiquid | 100ml Short Fill  - If you can imagine flavouring a rich custard with the essence of tobacco, you have an idea of what Ruthless E-Liquid set out to accomplish with Dulce de Tobacco. With notes of tobacco, condensed milk and caramel, this is a dessert e-liquid with a touch of complexity that you won't find elsewhere.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100SWMPIC-00-SF
Swamp Thang On Ice by Ruthless eLiquid | 100ml Short Fill  - In the days of our youth, we worked as ranchers. Although we eventually gave that up, we felt quite jolly to be ranchers at the time. If you're following us, you know exactly what green apple hard with a cool menthol candy Swamp Thang by Ruthless E-Liquid recreates.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
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