Vape Juice & E Liquid

What is E Liquid?

All our vape e-liquid is made from quality-assured ingredients and is TPD-compliant. We're proud of our massive flavour range, from Mother's Milk Suicide Bunny (if you're into strawberry milkshake) to the fruity-lovers' Ez Duz It On Ice by Ruthless.

E-liquid is made from propylene glycol, vegetable glycerin, and flavourings - you can opt in or out of nicotine. We stock 0mg nicotine e-liquid through to the popular 3mg and right up to 20mg. Most vapers go for a Shortfill E-liquid, throw in a nicotine shot, then shake 'n vape!

Our vape juice also comes in 5 types: Pre-Filled Pods, Disposable Vapes, Nic Salts, 10ml bottles, and larger Shortfill E-liquid bottles. Check out our best-sellers for a guaranteed flavour win.

What's A VG/PG Ratio?

Your e-liquid will come with a VG/PG ratio. That's the vegetable glycerin to propylene glycol ratio. In a nutshell, the higher the VG content, the smoother the vaping experience. The higher the PG content, the bigger the "throat hit." 

We recommended 60% VG or lower for starter kits using mouth to lung coils. For Sub-Ohm vaping, you'd be better off with a mix of 70% VG or higher.

RTL-J10SLT-TROP-20-TPD
Tropic Thunda Nic Salt by Ruthless eLiquid | 10ml Bottles - Guava spends most of its time playing a side role in e-liquid. With Tropic Thunda by Ruthless E-Liquid, guava finally gets its chance to take centre stage. You'll also taste a delightful note of berries in this wonderfully tropical vape juice.

Size:

10ml (1x10ml)
£3.98 £2.99
You save: £1.00 (£2.49 Excl. Tax)
In stock
RTL-J10SLT-SKIR-10-TPD
Skir Skir On Ice Nic Salt by Ruthless eLiquid | 10ml Bottles - If you like your fruit served on ice, you're going to love Skir Skir on Ice by Ruthless E-Liquid. This juice features realistic apple and mango flavours paired with a touch of icy cool menthol.

Size:

10ml (1x10ml)
£3.98 £2.99
You save: £1.00 (£2.49 Excl. Tax)
In stock
RTL-J10SLT-GPDK-10-TPD
Grape Drank Nic Salt by Ruthless eLiquid | 10ml Bottles - As a soda flavour, there's nothing quite like grape. A great grape soda is pure and sweet with a lovely effervescence that makes your mouth tingle with anticipation of the next sip. Still looking for the perfect grape soda e-liquid? You won't find it until you try Grape Drank by Ruthless E-Liquid.

Size:

10ml (1x10ml)
£3.98
(£3.32 Excl. Tax)
In stock
RTL-J10SLT-SLUR-20-TPD
Slurricane Nic Salt by Ruthless eLiquid | 10ml Bottles - Could any tropical e-liquid possibly be tastier than this one? Slurricane by Ruthless E-Liquid features a shamelessly fruity tropical blend of papaya, guava and peach flavours. Vape it early and often!

Size:

10ml (1x10ml)
£3.98
(£3.32 Excl. Tax)
In stock
RTL-J10SLT-RISE-20-TPD
Rise Nic Salt by Ruthless eLiquid | 10ml Bottles - Jackfruit -- it's not just a filling for vegan tacos any more! Rise by Ruthless E-Liquid is a tropical medley in which jackfruit joins forces with mango and lychee. Vape this one while pretending that you're drinking a tropical cocktail at the beach.

Size:

10ml (1x10ml)
£3.98 £1.99
You save: £1.99 (£1.66 Excl. Tax)
Out of stock
Save 67%
RTL-J100SKIR-00-OOD
Skir Skir On Ice by Ruthless eLiquid | 50ml & 100ml Short Fill  - If you like your fruit served on ice, you're going to love Skir Skir on Ice by Ruthless E-Liquid. This juice features realistic apple and mango flavours paired with a touch of icy cool menthol. When selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg. 

Strength & Size:

0mg • 100ml (120ml Bottle) - Out Of Date 0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£13.98 £4.66
You save: £9.32 (£3.88 Excl. Tax)
In stock
RTL-J100FE-JOO-00-SF
Joosie Red | Freeze Edition by Ruthless eLiquid | 100ml Short Fill  - Take a stroll through the orchard on a winter's morning, you'll find juicy red apples with a Ruthless icy blast to round off this delicious eliquid! When selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot 0mg • 100ml (120ml Bottle) - Out Of Date
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100FE-WTR-00-SF-OOD
WTRMLN | Freeze Edition by Ruthless eLiquid | 100ml Short Fill  - If mouthwatering slices of delicious watermelon weren't refreshing enough, Ruthless hhave added an icy freeze to this sweet vape juice! When selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg.

Strength & Size:

0mg • 100ml (120ml Bottle) - Out Of Date 0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100FE-BEB-00-SF
Berry Blast | Freeze Edition by Ruthless eLiquid | 100ml Short Fill  - Take your taste buds to the frozen forest, a tantalising blend of wild strawberry, deep blackberry and juicy blueberry eliquid with a Ruthless icy blast! When selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot 0mg • 100ml (120ml Bottle) - Out Of Date
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100STZY-00-SF
Strizzy by Ruthless eLiquid | 50ml & 100ml Short Fill  - A great fruity blend never gets old, and Strizzy by Ruthless E-Liquid is one juice that we could vape forever. Try its blend of strawberry, raspberry and kiwi -- we think you'll agree. When selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 50ml (60ml Bottle) 0mg • 50ml • Inc 1 x 18mg Shot 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J50TROP-00-SF
Tropic Thunda by Ruthless eLiquid | 50ml & 100ml Short Fill  - Guava spends most of its time playing a side role in e-liquid. With Tropic Thunda by Ruthless E-Liquid, guava finally gets its chance to take centre stage. You'll also taste a delightful note of berries in this wonderfully tropical vape juice. When selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg.

Strength & Size:

0mg • 50ml (60ml Bottle) 0mg • 50ml • Inc 1 x 18mg Shot 0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£9.98
(£8.32 Excl. Tax)
Out of stock
RTL-J100SLUR-00-SF
Slurricane by Ruthless eLiquid | 100ml Short Fill - Could any tropical e-liquid possibly be tastier than this one? Slurricane by Ruthless E-Liquid features a shamelessly fruity tropical blend of papaya, guava and peach flavours. Vape it early and often!

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
Out of stock
RTL-J100RISE-00-SF
Rise by Ruthless eLiquid | 50ml & 100ml Short Fill  - Jackfruit -- it's not just a filling for vegan tacos any more! Rise by Ruthless E-Liquid is a tropical medley in which jackfruit joins forces with mango and lychee. Vape this one while pretending that you're drinking a tropical cocktail at the beach. When selected, includes 1 x Red Shot by RedJuice per 50ml of eliquid to add if you wish to make the liquid up to 3mg. 

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100GPDK-00-SF
Grape Drank by Ruthless eLiquid | 100ml Short Fill - As a soda flavour, there's nothing quite like grape. A great grape soda is pure and sweet with a lovely effervescence that makes your mouth tingle with anticipation of the next sip. Still looking for the perfect grape soda e-liquid? You won't find it until you try Grape Drank by Ruthless E-Liquid.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100EZD-00-SF
Ez Duz It by Ruthless eLiquid | 100ml Short Fill  - Don't you love the current trend of flavouring candy with real fruit juice rather than artificial flavours? That's what Ruthless has done with their famous EZ Does It e-liquid. With the flavour of hard candy made from real strawberries and watermelons, this is a fruity vape juice that you shouldn't miss.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
RTL-J100EZI-00-SF
Ez Duz It On Ice by Ruthless eLiquid | 100ml Short Fill - Imagine taking some delicious strawberry and watermelon hard candies, crushing them into a fine powder and using them as a topping for a snowcone. It's a pretty wild idea for an e-liquid, and it's an idea that Ruthless has executed perfectly with EZ Duz It on Ice.

Strength & Size:

0mg • 100ml (120ml Bottle) 0mg • 100ml • Inc 2 x 18mg Shot
£14.99
(£12.49 Excl. Tax)
In stock
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