Vape Juice & E Liquid

What is E Liquid?

All our vape e-liquid is made from quality-assured ingredients and is TPD-compliant. We're proud of our massive flavour range, from Mother's Milk Suicide Bunny (if you're into strawberry milkshake) to the fruity-lovers' Ez Duz It On Ice by Ruthless.

E-liquid is made from propylene glycol, vegetable glycerin, and flavourings - you can opt in or out of nicotine. We stock 0mg nicotine e-liquid through to the popular 3mg and right up to 20mg. Most vapers go for a Shortfill E-liquid, throw in a nicotine shot, then shake 'n vape!

Our vape juice also comes in 5 types: Pre-Filled Pods, Disposable Vapes, Nic Salts, 10ml bottles, and larger Shortfill E-liquid bottles. Check out our best-sellers for a guaranteed flavour win.

What's A VG/PG Ratio?

Your e-liquid will come with a VG/PG ratio. That's the vegetable glycerin to propylene glycol ratio. In a nutshell, the higher the VG content, the smoother the vaping experience. The higher the PG content, the bigger the "throat hit." 

We recommended 60% VG or lower for starter kits using mouth to lung coils. For Sub-Ohm vaping, you'd be better off with a mix of 70% VG or higher.

Purple by KEEP IT 100 E Liquid | Nic Salt, Strength & Size: 10mg • 10ml
Free shipping
Purple by KEEP IT 100 E Liquid | Nic Salt
KI100-J10PUR-10-TPD
In stock
£3.98
(£3.32 Excl. Tax)
Dew Drop by KEEP IT 100 E Liquid | Nic Salt, Strength & Size: 10mg • 10ml
Free shipping
Dew Drop by KEEP IT 100 E Liquid | Nic Salt
KI100-J10DEW-10-TPD
In stock
£3.98
(£3.32 Excl. Tax)
Cool Mint by KEEP IT 100 E Liquid | Nic Salt, Strength & Size: 10mg • 10ml
Free shipping
Cool Mint by KEEP IT 100 E Liquid | Nic Salt
KI100-J10CLM-10-TPD
In stock
£3.98
(£3.32 Excl. Tax)
Bacco by KEEP IT 100 E Liquid | Nic Salt, Strength & Size: 10mg • 10ml
Free shipping
Bacco by KEEP IT 100 E Liquid | Nic Salt
KI100-J10BAC-10-TPD
In stock
£3.98
(£3.32 Excl. Tax)
Blue by KEEP IT 100 E Liquid | Nic Salts, Strength & Size: 10mg • 10ml
Free shipping
Blue by KEEP IT 100 E Liquid | Nic Salts
KI100-J10BLU-10-TPD
In stock
£3.98
(£3.32 Excl. Tax)
Krunch by KEEP IT 100 E Liquid | Nic Salts, Strength & Size: 10mg • 10ml
Free shipping
Krunch by KEEP IT 100 E Liquid | Nic Salts
KI100-J10KRU-10-TPD
In stock
£3.98
(£3.32 Excl. Tax)
Mallow by KEEP IT 100 E Liquid | Nic Salt, Strength & Size: 10mg • 10ml
Free shipping
Mallow by KEEP IT 100 E Liquid | Nic Salt
KI100-J10MAR-10-TPD
In stock
£3.98
(£3.32 Excl. Tax)
Pink Burst by KEEP IT 100 E Liquid | Nic Salts, Strength & Size: 10mg • 10ml
Free shipping
Pink Burst by KEEP IT 100 E Liquid | Nic Salts
KI100-J10PIN-10-TPD
In stock
£3.98
(£3.32 Excl. Tax)
Blue ICE by KEEP IT 100 E Liquid | Nic Salts, Strength & Size: 10mg • 10ml
Free shipping
Blue ICE by KEEP IT 100 E Liquid | Nic Salts
KI100-J10BLI-10-TPD
In stock
£3.98
(£3.32 Excl. Tax)
Summer Blue by KEEP IT 100 E Liquid | Nick Salts, Strength & Size: 10mg • 10ml
Free shipping
Summer Blue by KEEP IT 100 E Liquid | Nick Salts
KI100-J10TRBL-10-TPD
In stock
£3.98
(£3.32 Excl. Tax)
Kiberry Killa by KEEP IT 100 E Liquid | Nic Salt, Strength & Size: 10mg • 10ml
Free shipping
Kiberry Killa by KEEP IT 100 E Liquid | Nic Salt
KI100-J10KIB-10-TPD
In stock
£3.98
(£3.32 Excl. Tax)
Strawberry Milk by KEEP IT 100 E Liquid | 10ml Bottles, Strength & Size: 10mg • 10ml
Free shipping
Strawberry Milk by KEEP IT 100 E Liquid | 10ml Bottles
KI100-J10STR-10-TPD
In stock
£3.98
(£3.32 Excl. Tax)
Bacco by KEEP IT 100 E Liquid | 100ml Short Fill
KI100-J100BAC-00-SF
In stock
£13.98
(£11.65 Excl. Tax)
£13.98
(£11.65 Excl. Tax)
OG Orchard by KEEP IT 100 E Liquid | 100ml Short Fill, Strength & Size: 0mg • 100ml (120ml Bottle)
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OG Orchard by KEEP IT 100 E Liquid | 100ml Short Fill
KI100-J100PEA-00-SF
In stock
£13.98 £6.98
(£5.82 Excl. Tax)
£13.98
(£11.65 Excl. Tax)
OG Summer Blue by KEEP IT 100 E Liquid | 100ml Short Fill
KI100-J100BLLE-00-SF
In stock
£13.98
(£11.65 Excl. Tax)
+
OG Pink by KEEP IT 100 E Liquid | 100ml Short Fill
KI100-J100PIN-00-SF
In stock
£13.98
(£11.65 Excl. Tax)
OG Purple by KEEP IT 100 E Liquid | 100ml Short Fill
KI100-J100PUR-00-SF
In stock
£13.98
(£11.65 Excl. Tax)
+
£13.98
(£11.65 Excl. Tax)
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