70% vg / 30% pg E liquid

E-Liquid is made from two main base ingredients, Propylene Glycol and Vegetable Glycerine (PG / VG). These are mixed in various ratios, depending on the liquid that you buy, alongside with food grade flavourings and nicotine if you choose to have any. The higher the VG, the smoother the vaping experience. This page displays our 70VG / 30PG liquids, which will provide less of a throat hit due to the higher ratio of VG. This type of liquid is more suitable for DTL (direct to lung) sub-ohm kits, as the VG ratio is too high for the majority of MTL (mouth to lung) kits.

KICU-J100CU-BANC-00-SF
Banana Custard combines sweet banana and creamy vanilla custard for a dessert blend that’s soft, rich, and incredibly smooth. It’s mellow and comforting without being too heavy. A must-have for fans of creamy, fruit-infused dessert flavours.
£14.99
(£12.49 Excl. Tax)
In stock
KICU-J100CU-CINC-00-SF
Cinnamon Custard blends smooth vanilla custard with a delicate touch of warming cinnamon. The result is a layered dessert flavour that’s creamy, comforting, and a little bit different. Ideal for anyone who enjoys a subtle spiced note in their sweets.
£14.99
(£12.49 Excl. Tax)
In stock
KICU-J100CRM-LEM-00-SF
Lemon Cream combines zesty lemon with thick custard and soft cream for a flavour that’s both refreshing and indulgent. The citrus brings a lively edge, while the vanilla custard base softens it with a creamy finish. A must-try for fans of citrus desserts with depth.
£14.99
(£12.49 Excl. Tax)
In stock
KICU-J100CRM-LOG-00-SF
Loganberry Cream blends the rich, tart sweetness of loganberry with a smooth vanilla custard base. The result is a creamy, fruity dessert flavour with real depth. Perfect for those after a twist on traditional berry blends.
£14.99
(£12.49 Excl. Tax)
In stock
KICU-J100CRM-RAI-00-SF
Rainbow Cream pairs tangy sherbet with smooth vanilla custard for a bold and playful dessert blend. Sweet, fizzy and creamy all at once, it's packed with character and charm. A must-try for fans of nostalgic candy flavours with a creamy twist.
£14.99
(£12.49 Excl. Tax)
In stock
KICU-J100CRM-COCO-00-SF
Coconut by The Kings Creams blends a creamy custard base with the delicate sweetness of soft, mellow coconut. It’s smooth, subtle, and full of tropical charm without going over the top. A must-try for dessert lovers looking for something a little different.
£14.99
(£12.49 Excl. Tax)
In stock
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KICU-J100CRM-LIPE-00-SF
Life Is Peachy is a delightful blend of juicy peach and creamy vanilla custard. The fruit brings a fresh sweetness, balanced beautifully by the rich, velvety dessert base. Perfect for fans of fruity custards looking for a mellow, flavour-packed all-day option.
£14.99
(£12.49 Excl. Tax)
In stock
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KICU-J100CU-ETO-00-SF
E.T. OG combines creamy vanilla custard with buttery English toffee for a bold dessert profile. It’s rich, smooth, and nostalgic – like your favourite pudding in vapour form. A sweet yet balanced choice for custard and candy lovers alike.
£14.99
(£12.49 Excl. Tax)
In stock
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KICU-J100CU-RSP-00-SF
Raspberry by The Kings Custard blends the brightness of tart, juicy raspberries with a smooth vanilla custard base. The result is a fruity dessert flavour that’s rich, creamy, and just the right amount of sweet. A perfect all-rounder for those who like their fruit with a soft, indulgent twist.
£14.99
(£12.49 Excl. Tax)
In stock
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KICU-J100CU-SHMR-00-SF
Shamrock OG blends creamy vanilla custard with a buttery mint twist for a flavour that’s both rich and refreshingly smooth. The mint is subtle, adding a crisp finish without overpowering the custard base. Ideal for those who enjoy dessert blends with a unique edge.
£14.99
(£12.49 Excl. Tax)
In stock
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KICU-J100CU-TBOG-00-SF
Tobacco OG combines smooth vanilla custard with mellow tobacco to create a rich, balanced flavour. The creamy dessert base adds warmth and depth to the earthy notes of tobacco. It's a great pick for anyone who wants something sweet, satisfying, and full of character.
£14.99
(£12.49 Excl. Tax)
In stock
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KICU-J100CU-OG-00-SF
OG Custard is a tribute to the timeless dessert – thick, smooth vanilla custard with a silky finish. It’s sweet but balanced, offering a comforting and rich flavour that’s hard to beat. A solid choice for dessert fans who want classic custard done right.

Strength & Size:

0mg • 100ml (120ml Bottle)
£14.99
(£12.49 Excl. Tax)
In stock
KICU-J100MT-MNTD-00-SF
Minted is a bold mint blend with a candy twist – crisp, clean and completely free of menthol or ice. It’s inspired by strong mint sweets and delivers a refreshing punch with every puff. Ideal for those who like their mint direct, sharp, and unclouded by chill.
£14.99
(£12.49 Excl. Tax)
In stock
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KICU-J100MT-PPRM-00-SF
Pepper Minted offers a crisp peppermint flavour with sweet, candy-like undertones and absolutely no ice. It's clean, punchy, and refreshingly straightforward. A great choice for mint lovers seeking something bold and uncluttered. Nostalgic, simple and full of character.
£14.99
(£12.49 Excl. Tax)
In stock
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KICU-J100MT-SPMT-00-SF
Spear Minted by Malton Mint Co. blends nostalgic spearmint gum with a smooth, sweet mint finish – and no ice in sight. A punchy, mint-forward profile without any chilling notes, it's ideal for anyone who prefers clarity over coolness. Crisp and candy-inspired, it’s a refreshingly clean flavour with a classic edge.
£14.99
(£12.49 Excl. Tax)
In stock
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DOZ-J100BLUR-00-SF
Blue Raspberry is a tangy-sweet burst of berry flavour with a mouthwatering candy finish. It’s fruity, zingy, and full of nostalgic charm. Ideal for those who enjoy a punchy berry blend with a tangy twist. A bold classic that hits the sweet spot.
£12.98
(£10.82 Excl. Tax)
In stock
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DOZ-J100BUBC-00-SF
Bubblegum Candy delivers a sweet and nostalgic bubblegum flavour with a refreshing spearmint twist. It's smooth, bold, and perfect for anyone who loves a playful candy blend. With its balance of sweetness and coolness, this liquid offers something a little different. A lively, retro-inspired treat that stands out from the crowd.
£12.98
(£10.82 Excl. Tax)
In stock
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DOZ-J100CHCB-00-SF
Cherry Cola Bottles delivers the fizzy, sweetshop flavour of cola bottle sweets with a tangy cherry twist. It’s bold, playful, and packed with nostalgic sweetness. If you love classic confectionery blends with a pop of sparkle, this one ticks all the boxes. A proper sweet treat in every puff.
£12.98
(£10.82 Excl. Tax)
Out of stock
DOZ-J100FRMG-00-SF
Frozen Mango is a vibrant blend of juicy, sun-ripened mango and an icy menthol finish. It’s sweet and tropical on the inhale, crisp and refreshing on the exhale. Perfect for those who love fruit flavours with a cool kick. A deliciously frosty twist on a tropical classic.
£12.98
(£10.82 Excl. Tax)
In stock
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DOZ-J100LMNC-00-SF
Lemon Cake is a smooth and zesty dessert blend that pairs soft sponge cake with a lively lemon drizzle. The balance of sweetness and citrus gives it a bright yet indulgent character. Ideal for dessert lovers, this flavour delivers comfort and sharpness in perfect harmony. A delicious all-day treat with a patisserie flair.
£12.98
(£10.82 Excl. Tax)
In stock
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DOZ-J100RSMO-00-SF
Raspberry Mojito is a sharp, juicy blend of raspberries and lime, finished with subtle hints of mint and sugarcane. It captures the crisp, zesty essence of a classic mojito cocktail. Refreshing, vibrant, and full of bold berry character, this flavour is ideal for those who like their liquids fruity with a citrusy edge.
£12.98
(£10.82 Excl. Tax)
In stock
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DOZ-J100TROP-00-SF
Tropical Fruit by Big Drip is a bright, juicy trio of pineapple, passionfruit and mango that bursts with bold, tropical intensity. It’s sweet, tangy and refreshingly smooth, perfect for fans of fruit-forward blends. Each flavour note is distinct yet perfectly layered for a full-bodied inhale. A must-try if you’re after something both vibrant and exotic.
£12.98
(£10.82 Excl. Tax)
In stock
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DOZ-J100WATC-00-SF
Watermelon Chill delivers a mouthwatering burst of sweet red watermelon followed by a cooling menthol exhale. It's fruity, fresh, and finely balanced for all-day satisfaction. Ideal for lovers of tropical blends with a cool edge, this shortfill offers a bold yet clean flavour profile that doesn’t overwhelm. An instant refresher with every puff.
£12.98
(£10.82 Excl. Tax)
In stock
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ZAP-J100AISM-YUZS-00-SF
Yuzu Sorbet blends sharp citrus zest with a creamy sorbet smoothness and a refreshing icy exhale. It’s bold, bright, and full of character—ideal for fans of complex citrus flavours. Aisu Mizu has captured the essence of yuzu perfectly in this chilled, invigorating blend. A standout choice for those who prefer their fruits with a tangy twist.
£11.99
(£9.99 Excl. Tax)
In stock
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ZAP-J100AISM-RHRS-00-SF
Raspberry Rhubarb Sorbet blends sweet raspberries with tart rhubarb and a crisp icy finish. It’s fruity, tangy, and perfectly chilled, offering a refreshing twist on classic berry flavours. Aisu Mizu have created a sharp yet smooth blend that’s ideal for fans of bold and balanced fruit profiles. A cool, flavourful treat from the first puff to the last.
£11.99
(£9.99 Excl. Tax)
In stock
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ZAP-J100AISM-PINS-00-SF
Pina Colada Sorbet delivers a vibrant blend of juicy pineapple, creamy coconut, and a chilled sorbet finish. It's smooth, tropical and balanced with a cool exhale that keeps it feeling fresh. Perfect for fans of cocktail-inspired flavours with a frosty twist. A sweet escape to the tropics, any time of day.
£11.99
(£9.99 Excl. Tax)
In stock
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ZAP-J100AISM-MANS-00-SF
Mango Sorbet is a smooth, fruity blend of sweet tropical mango and a refreshing icy sorbet finish. It’s bright, juicy and cool, making it an ideal choice for fans of bold fruit flavours with a crisp exhale. A fresh take on a tropical classic, perfect for warmer days or when you want something uplifting. Pure mango bliss with a chilled twist.
£11.99
(£9.99 Excl. Tax)
In stock
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ZAP-J100AISM-ELDS-00-SF
Elderflower Sorbet by Aisu Mizu combines fragrant elderflower with a cool sorbet finish, rounded out by hints of pear and tropical lychee. It's light, clean, and bursting with botanical character. Perfect for those who favour fresh, delicate profiles with a modern twist. A refreshing take on floral fruit blends that’s both subtle and satisfying.
£11.99
(£9.99 Excl. Tax)
In stock
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NAUJ-J30-RY4-5050-00-LF
RY4 blends traditional tobacco with a soft caramel sweetness for a warm, familiar flavour with just the right hint of indulgence. Available with Regular Nicotine and Nic Salt options, it’s a dependable choice for those who prefer a classic-style liquid with added smoothness.
£11.99
(£9.99 Excl. Tax)
In stock
NAUJ-J30-MILK-5050-00-LF
Milkmaid brings together juicy strawberries and silky cream to create a smooth, flavour-rich blend reminiscent of a classic milkshake. Available with both Regular Nicotine and Nic Salt options, it's a versatile choice for fans of fruity, creamy liquids looking to tailor their strength and ratio.
£11.99
(£9.99 Excl. Tax)
In stock
NAUJ-J30-LEM-5050-00-LF
Lemon Meringue combines sharp lemon curd with soft, sweet meringue to create a dessert-style blend with both zing and sweetness. Available with Regular Nicotine or Nic Salt options, it's ideal for fans of citrus bakery flavours who like a touch of indulgence.
£11.99
(£9.99 Excl. Tax)
In stock
NAUJ-J30-BLRI-5050-00-LF
Blue Razz Ice blends sweet blue raspberry with a chilled menthol finish for a flavour that’s fruity, sharp and refreshing. Available with both Regular Nicotine and Nic Salt options, it’s a top pick for fans of cool, berry-inspired liquids.
£11.99
(£9.99 Excl. Tax)
In stock
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