70% vg / 30% pg E liquid

E-Liquid is made from two main base ingredients, Propylene Glycol and Vegetable Glycerine (PG / VG). These are mixed in various ratios, depending on the liquid that you buy, alongside with food grade flavourings and nicotine if you choose to have any. The higher the VG, the smoother the vaping experience. This page displays our 70VG / 30PG liquids, which will provide less of a throat hit due to the higher ratio of VG. This type of liquid is more suitable for DTL (direct to lung) sub-ohm kits, as the VG ratio is too high for the majority of MTL (mouth to lung) kits.

KICU-J100CU-BANC-00-SF
Banana Custard combines sweet banana and creamy vanilla custard for a dessert blend that’s soft, rich, and incredibly smooth. It’s mellow and comforting without being too heavy. A must-have for fans of creamy, fruit-infused dessert flavours.
£14.99
(£12.49 Excl. Tax)
In stock
KICU-J100CU-CINC-00-SF
Cinnamon Custard blends smooth vanilla custard with a delicate touch of warming cinnamon. The result is a layered dessert flavour that’s creamy, comforting, and a little bit different. Ideal for anyone who enjoys a subtle spiced note in their sweets.
£14.99
(£12.49 Excl. Tax)
In stock
KICU-J100CRM-LEM-00-SF
Lemon Cream combines zesty lemon with thick custard and soft cream for a flavour that’s both refreshing and indulgent. The citrus brings a lively edge, while the vanilla custard base softens it with a creamy finish. A must-try for fans of citrus desserts with depth.
£14.99
(£12.49 Excl. Tax)
In stock
KICU-J100CRM-LOG-00-SF
Loganberry Cream blends the rich, tart sweetness of loganberry with a smooth vanilla custard base. The result is a creamy, fruity dessert flavour with real depth. Perfect for those after a twist on traditional berry blends.
£14.99
(£12.49 Excl. Tax)
In stock
KICU-J100CRM-RAI-00-SF
Rainbow Cream pairs tangy sherbet with smooth vanilla custard for a bold and playful dessert blend. Sweet, fizzy and creamy all at once, it's packed with character and charm. A must-try for fans of nostalgic candy flavours with a creamy twist.
£14.99
(£12.49 Excl. Tax)
In stock
KICU-J100CRM-COCO-00-SF
Coconut by The Kings Creams blends a creamy custard base with the delicate sweetness of soft, mellow coconut. It’s smooth, subtle, and full of tropical charm without going over the top. A must-try for dessert lovers looking for something a little different.
£14.99
(£12.49 Excl. Tax)
In stock
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KICU-J100CRM-LIPE-00-SF
Life Is Peachy is a delightful blend of juicy peach and creamy vanilla custard. The fruit brings a fresh sweetness, balanced beautifully by the rich, velvety dessert base. Perfect for fans of fruity custards looking for a mellow, flavour-packed all-day option.
£14.99
(£12.49 Excl. Tax)
In stock
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KICU-J100CU-ETO-00-SF
E.T. OG combines creamy vanilla custard with buttery English toffee for a bold dessert profile. It’s rich, smooth, and nostalgic – like your favourite pudding in vapour form. A sweet yet balanced choice for custard and candy lovers alike.
£14.99
(£12.49 Excl. Tax)
In stock
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KICU-J100CU-RSP-00-SF
Raspberry by The Kings Custard blends the brightness of tart, juicy raspberries with a smooth vanilla custard base. The result is a fruity dessert flavour that’s rich, creamy, and just the right amount of sweet. A perfect all-rounder for those who like their fruit with a soft, indulgent twist.
£14.99
(£12.49 Excl. Tax)
In stock
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KICU-J100CU-SHMR-00-SF
Shamrock OG blends creamy vanilla custard with a buttery mint twist for a flavour that’s both rich and refreshingly smooth. The mint is subtle, adding a crisp finish without overpowering the custard base. Ideal for those who enjoy dessert blends with a unique edge.
£14.99
(£12.49 Excl. Tax)
In stock
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KICU-J100CU-TBOG-00-SF
Tobacco OG combines smooth vanilla custard with mellow tobacco to create a rich, balanced flavour. The creamy dessert base adds warmth and depth to the earthy notes of tobacco. It's a great pick for anyone who wants something sweet, satisfying, and full of character.
£14.99
(£12.49 Excl. Tax)
In stock
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KICU-J100CU-OG-00-SF
OG Custard is a tribute to the timeless dessert – thick, smooth vanilla custard with a silky finish. It’s sweet but balanced, offering a comforting and rich flavour that’s hard to beat. A solid choice for dessert fans who want classic custard done right.

Strength & Size:

0mg • 100ml (120ml Bottle)
£14.99
(£12.49 Excl. Tax)
In stock
KICU-J100MT-MNTD-00-SF
Minted is a bold mint blend with a candy twist – crisp, clean and completely free of menthol or ice. It’s inspired by strong mint sweets and delivers a refreshing punch with every puff. Ideal for those who like their mint direct, sharp, and unclouded by chill.
£14.99
(£12.49 Excl. Tax)
In stock
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KICU-J100MT-PPRM-00-SF
Pepper Minted offers a crisp peppermint flavour with sweet, candy-like undertones and absolutely no ice. It's clean, punchy, and refreshingly straightforward. A great choice for mint lovers seeking something bold and uncluttered. Nostalgic, simple and full of character.
£14.99
(£12.49 Excl. Tax)
In stock
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KICU-J100MT-SPMT-00-SF
Spear Minted by Malton Mint Co. blends nostalgic spearmint gum with a smooth, sweet mint finish – and no ice in sight. A punchy, mint-forward profile without any chilling notes, it's ideal for anyone who prefers clarity over coolness. Crisp and candy-inspired, it’s a refreshingly clean flavour with a classic edge.
£14.99
(£12.49 Excl. Tax)
In stock
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DOZ-J100BLUR-00-SF
Blue Raspberry is a tangy-sweet burst of berry flavour with a mouthwatering candy finish. It’s fruity, zingy, and full of nostalgic charm. Ideal for those who enjoy a punchy berry blend with a tangy twist. A bold classic that hits the sweet spot.
£12.98
(£10.82 Excl. Tax)
In stock
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DOZ-J100BUBC-00-SF
Bubblegum Candy delivers a sweet and nostalgic bubblegum flavour with a refreshing spearmint twist. It's smooth, bold, and perfect for anyone who loves a playful candy blend. With its balance of sweetness and coolness, this liquid offers something a little different. A lively, retro-inspired treat that stands out from the crowd.
£12.98
(£10.82 Excl. Tax)
In stock
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DOZ-J100CHCB-00-SF
Cherry Cola Bottles delivers the fizzy, sweetshop flavour of cola bottle sweets with a tangy cherry twist. It’s bold, playful, and packed with nostalgic sweetness. If you love classic confectionery blends with a pop of sparkle, this one ticks all the boxes. A proper sweet treat in every puff.
£12.98
(£10.82 Excl. Tax)
Out of stock
DOZ-J100FRMG-00-SF
Frozen Mango is a vibrant blend of juicy, sun-ripened mango and an icy menthol finish. It’s sweet and tropical on the inhale, crisp and refreshing on the exhale. Perfect for those who love fruit flavours with a cool kick. A deliciously frosty twist on a tropical classic.
£12.98
(£10.82 Excl. Tax)
In stock
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DOZ-J100LMNC-00-SF
Lemon Cake is a smooth and zesty dessert blend that pairs soft sponge cake with a lively lemon drizzle. The balance of sweetness and citrus gives it a bright yet indulgent character. Ideal for dessert lovers, this flavour delivers comfort and sharpness in perfect harmony. A delicious all-day treat with a patisserie flair.
£12.98
(£10.82 Excl. Tax)
In stock
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